Why does Chefff exist?

Hi, I'm Ibrahim Salami—founder and sole creator of Chefff, a recovering meal-plan procrastinator and serial food waste culprit.

For years, I worked in tech, spending my days building products that made complex things simple. Yet every evening, I'd find myself paralyzed by my own refrigerator. I'd buy groceries with grand intentions, only to watch produce wilt while scrolling through recipe apps that required ingredients I didn't have.

The breaking point came during a particularly unproductive Sunday. After 45 minutes of staring at recipe blogs and a fridge full of perfectly good food, I ordered Jollof rice. Again. That was the moment I realized: the problem wasn't my cooking skills or my ingredients. The problem was the gap between what I had and what recipes assumed I needed.

So I decided to build something that worked with reality, not against it. Chefff combines my tech background with a deep understanding of how people actually cook: imperfectly, creatively, and based on what's available.

Today, Chefff is my way of giving everyone else what I wish I'd had: a tool that respects your ingredients, your time, and your kitchen reality. No judgment. No perfectionism. Just recipes that actually work with what you've got.